For 3 years we had as a client Social Media Today, the leading US company in the field of social media marketing. We were doing marketing and community building. We gained a huge amount of experience.
We’ve applied this to various clients, mostly in the field of community renewable energy share issues. Our work for Awel.coop resulted in them raising more money (over £2.4million) than any other comparable campaign, and winning an award.
In order to succeed in this highly competitive field you need first of all to do three things:
1. Know exactly who you are trying to target with your campaign.
2. Have a strategy which includes measurable outcomes, such as the number of people signed up to a mailing list or the number of sales.
3. You need to have multiple reasons to be pushing out messages.
4. You need to prime it so it looks like success even before you start.
Everyone is busy, everybody is being targeted with many messages. To get through you need expert help. So throw us a challenge and see how far we can boost your reach.