Tips for improving search engine ranking

Here are some tips from our technicians to help you improve the ranking of your website in search engines like Google and Bing. In brief:

  1. Update the website frequently
  2. Use keywords (that people would use in a search to find your website) liberally throughout your website but particularly in:
    1. page titles;
    2. page headings and sub-headings;
    3. the first paragraphs on pages;
    4. filenames, such as of images and other uploads;
    5. alt tags for images.
  3. Get people to link to your website and link to their website in return;
  4. Use social media to post updates and news and link back to your site.

More information

Selecting keywords

First brainstorm what keywords people might use to search for your website if they did not know anything about it but wanted the services that you provide. Then try to narrow it down to less than 10.

Bear in mind that the people abroad might use different search terms, e.g. ‘vacation ‘ for ‘holiday’.

How to Add alt tags

Alt tags are used by search engines when people are searching for pictures. They were originally introduced (and are still used) to give an indication of what is in a picture for the visually impaired who use screen readers to read web pages for them. But conveniently they can also be used to include relevant keywords to drive traffic to your site.

Here is how to add them (in WordPress, which is what we use for our websites):

  1. Log into WordPress;
  2. Click on ‘Media’ – you will see the media library with thumbnails for every image;
  3. Click on the first image;
  4. On the right-hand side are some fields, one of which is alt tags;
  5. Add a description of the photograph using relevant keywords.
  6. You can put shortened version in the title field.
  7. Repeat this for every image.

Using social media

The main social media are: Facebook, Twitter, LinkedIn, Google+, Instagram, and Pinterest.

There are two ways in which social media are used in connection with your website and business: for people to share your webpages with their friends and for you to post news and items of interest so people can follow you and comment.

  1. For the first instance, incorporate a plug-in on your website that lets people share pages.
  2. For the second, set up social media accounts and add links to them to your website so that people can follow you.

You don’t need to use all of these services. Facebook is the most important for some businesses, Twitter for others.

For Facebook, post regularly on a page you have set up given the same name as your company and including a link from that page to your website.

Back on your website, using a plug-in, have a feed appearing that shows your Facebook posts.

A further plug-in allows you to let people follow you on your social media accounts once you have input their URLs.

  • Instagram and Pinterest are good for posting pictures.
  • Google+ and LinkedIn are good for blog posts, special offers and news. Asking questions is a good way to generate conversations.
  • Post reviews on your website, Google, and Facebook and invite feedback.

Contact us for more help in improving your search engine positioning.

Arts and History Centre gets new website

Cyberium has made a website in Welsh and English for the arts, history and cultural centre of Llanwrtyd.

Llanwrtyd ells History and Arts Centre Website

It incorporates video and picture galleries to bring alive this valuable cultural asset, recently opened following the refurbishment of an old chapel in the centre of the town.

The town was once a major tourist attraction because it was a spa town.

The domain  was chosen for the website because it uses keywords people might use when searching for the subjects represented by the centre.

This is a good tip to use when choosing a domain when the actual name of a company or organisation is not well known or hard to spell.

For example, for another of our clients, a guest house in Snowdonia, we were able to secure the domain name – bound to drive traffic for people searching for guesthouses in Wales!

The website uses the latest theme from WordPress to be fully responsive, and a free version of the WordPress MultiLingual site plug-in to generate the Welsh version of the site.

Contact us for more information on the cost of this for your own needs – it’s cheaper than you might think!

Revive the Heart of Wales

We’ve just made an exciting new bilingual website to help sustainably revive rural Wales and the town where we live!

This is a fully responsive design that works on any platform. This means it will gracefully adjust its content to fit any size or shape of window, whether on a mobile device, tablet or laptop or desktop display.

It uses a WordPress theme and various plug-ins to customise it for security. A site like this would cost you around £400, or £300 for a monolingual site.

20% off for 2017!

We’re offering 20% off all quoted prices for orders for any graphic design or websites received for the beginning of 2017. Happy New Year!

Cyberium web and graphic design promotional postcard

If you feel you want a new or upgraded website, or leaflets or other promotional material, we’re offering 20% off our usual price.

This means a typical basic bilingual WordPress website which would be around £800, would be £640, a £160 saving.

An English-only website would be £480 instead of £600, saving £120.

Features would include:


  • Colour scheme based on your logo.
  • Attractive, professional and modern design.
  • Menu bar prominent and well positioned beneath the strap line containing the logo.
  • All aspects of the design will be iterative in full consultation with you until you are happy with the design.
  • To work on mobile phones and iPads as well as PCs and Macs.
  • To work well across different browsers such as IE, FireFox, Chrome and Safari.

Other features

  • A right hand column containing feeds for your news and social media bulletins from Twitter and Facebook, etc.
  • Picture gallery
  • Blog
  • Events listing
  • Training provided in updating the site and your domain control panel.
  • WordFence plugin to ensure security.
  • You may also supply video, audio or PDFs for inclusion.

We’re also offering @ 20% off:

  • Logo designs from £60
  • Postcard/business card designs from £40
  • Leaflet designs (A4 two sided) from £120.

Other prices upon enquiry. Get in touch now!